A few years ago, if you asked a car guy to respond with the first word that came to mind when I mentioned Continental, the answer would have been tires. And the next five words would have been either Conti Contac performance summer tires or Conti Blizzak performance winter tires.
But no longer is the Germany-based Continental synonymous just with tires. Slowly, and somewhat under the radar screen, Continental has been reinventing itself, not a bad thing in a fast changing automotive environment. Today Continental is still renowned for its tires, but for those automotive folks who are hardwired into the “parts” sides of the business, Continental has emerged as the world’s third largest automotive supplier company behind Bosch and Magna. In some segments of the fast food business parts is parts, but not in the automotive business. Suppliers are the lifeblood of the industry. Today, every automotive manufacturer—Ford, Toyota, Mercedes-Benz, you name it—is highly dependent upon suppliers for much of the hard and software in every one of its vehicles. Literally hundreds of suppliers, some with well known names such as Lear, Johnson Controls, Bosch and Delphi, and unknowns (except for auto industry insiders making their living designing, engineering, costing and manufacturing vehicles) such as NTN (axle bearings), Brose (electric seat adjustment), and Rehau (rear spoiler) work closely with their auto company partners, helping them create many of the literally hundreds of primary and subsystems required in every vehicle: airbags, brakes, gauge clusters, tires, seats, shock absorbers, steering wheels, transmissions, ECMS . . . the list is endless. No auto company possesses all of the internal capabilities to design, engineer develop, test and manufacture an automobile today. Thus the need for specialists such as Continental. (more…)
Hyundai has been selling cars in the US since 1986. And after a bit of a sputtering start, the last decade has seen years of steady growth for Hyundai in this market. Starting at a mere 0.6 percent market share in 1998, Hyundai reached 3.0 percent penetration in 2008 and in 2009, a year in which world-wide recession and plummeting auto sales affected virtually every auto maker in this market, Hyundai sales rocketed to a 4.2 percent share of market.
So what has Hyundai been doing right? Seems like just about everything: Quality products competitively priced. J.D. Power quality and North American Car of the Year Awards. Attention grabbing warranty programs. A job-loss vehicle return program. Depreciation lower than Toyota and Ford. High-tech powertrains. Industry-leading fuel economy. More standard features than the competition. Leadership in active and passive safety technologies. Oh, and did I mention styling? Say hello to the eye-stopping 2011 Hyundai Sonata.
Mazda designers and engineers faced a serious dilemma as they gathered to create the next Mazda6. The current model didn’t have the broad appeal of its direct family sedan Asian competitors—Toyota Camry, Honda Accord and Hyundai Sonata—because it was smaller on the outside and on the inside. It also trailed these competitors in quality and power. (more…)
